Monday, July 26, 2010

A cake in a cup?

Welcome back from the weekend everyone. I'm so tired it's not even funny. What a fantastic weekend though. This will be a topic for another day this week when I get some pics and vids up.

Cupcake Monster Cookie or  Cookie Monster Cupcake?
So, I decided to make a topic about the ever-so-popular cupcake. These bitches just exploded out of nowhere. Ever Tom, Dick and Penelope are claiming to make the best cupcakes in town. Bakeries are advertising them to hell, there are even specialty bakeries that make only cupcakes. TLC now has a show dedicated to cupcakes (Cake Boss for cupcakes). Why? Do they deserve all this attention? Yes.

When this craze first started happening about a year ago I was skeptical. There is nothing special about them. It's some sponge cake with icing right? Today, the same reason I hated them is the reason why I love them. The good ones are super moist, super delicious, super nice to look at. They are like pieces of art. There is nothing complicated about them but yet they are great. Don't get me wrong, I don't travel town looking for the best cupcakes and dream of them, I just enjoy them once in a while (and no I don't watch the TLC show).

Also, I am all for taking advantage of what's popular! There is a craze for them now, it's like a cupcake frenzy! It is a typical example of fad. Lots of attention which will eventually slow down and die out. BUT, since we ware in the middle of the fad, MILK IT FOR ALL IT'S WORTH! If you can make some easy bucks off of this, do it. My girlfriend and I were taking a walk a couple of weeks ago and we passed by a house that a sign up that said something along the lines of ''Delicious cupcakes for sale for all events!'' I told myself that was genius. Like mentioned above, there is nothing complicated about a cupcake. Anyone can make them, but it's all about how pretty you can make them. If you can have a decent product and market it properly, you can make shitload of money during a fad.

So in the end, cupcakes are here for now. How long will they be around no one knows but enjoy them while they are.

If you want some good cupcakes and you are in the Montreal, QC area, here are a few places I found where you can get some:

-> Petits Gateaux
-> Montreal Cupcakes
-> ShiShi Montreal
-> Itsi Bitsi
-> Clever Cupcakes
-> Tasty Cupcakes

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